
Miles Jennings
@milesjennings
147 Following
1527 Followers
1 reply
8 recasts
38 reactions
0 reply
1 recast
6 reactions
Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech.
The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.
Our experts are:
... Amanda Tyler (@amandatyler), who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);
... Claire Kart (@clairekart), Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);
... in conversation with Kim Milosevich (@kimbatronic), CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).
Check out the full episode: https://a16zcrypto.com/posts/podcast/marketing-101-startups-token-launches-memes-devs/ 4 replies
9 recasts
23 reactions
3 replies
9 recasts
87 reactions
3 replies
5 recasts
32 reactions
0 reply
2 recasts
3 reactions
0 reply
1 recast
4 reactions
2 replies
4 recasts
25 reactions
0 reply
3 recasts
9 reactions
0 reply
0 recast
0 reaction
1 reply
3 recasts
34 reactions
4 replies
5 recasts
31 reactions
1 reply
5 recasts
18 reactions
0 reply
0 recast
2 reactions
0 reply
0 recast
12 reactions
In this episode, we talk about one of the most familiar — and most misunderstood — mechanics in crypto: the airdrop.
We explore the history of airdrops in and outside crypto, the challenges of incentive design, and learnings from airdrops to date.
We also answer questions like how do you avoid Sybil attacks and professional airdrop farming? Should your drop be big or small, one-time or ongoing? And what happens when AI agents enter the mix?
To break it all down, we’re joined by @eddy, @darenmatsuoka, @andyhall, & @hackr
Whether you’re planning a token launch, looking for token rewards, or just curious why airdrops have become such a powerful mechanism in crypto — this episode is for you.
https://a16zcrypto.com/posts/podcast/all-about-airdrops/ 0 reply
4 recasts
22 reactions
1 reply
0 recast
1 reaction
1 reply
0 recast
2 reactions
1 reply
0 recast
1 reaction
1 reply
0 recast
2 reactions