Martyna
@martynambl
'Can we get press for this?' a question I hear weekly. Most teams overestimate what’s newsworthy. So here’s a quick checklist to pressure-test your story before you pitch: 1) It’s not about what you did. It’s about why it matters now. Good stories are contextual. The media wants to know: why this, why you, why now? 2) Proof points. Volume, users, partnerships, code shipped - that’s what gives a story weight. No one writes about potential alone anymore. 3) The bar is higher than you think. 'We raised money' or 'we launched X' isn't enough. You need a trend or an industry shift to tie into. 4) Exclusives still matter. If you want tier 1 coverage treat journalists like allies, not amplifiers. Bring them a story they can win with. 5) Your announcement is not your narrative. It's a chapter in a longer arc. Great PR campaigns ladder up to a bigger story about where the industry’s going and your role in it. Feel free to bookmark this for your next launch!
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Kent Babin
@kentb
It's somehow progress that this is now a question and no longer a statement of expectation. 😂
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