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idk, concentrated media like NYT frontpage (which buried BBB) used to be equivalent with Big Three broadcast TV.

the format matters, too, since DVR facilitated so much.

tbqh, I think younger generations need to be enticed to their local races similar to how the NYC primary stole attention. the federal legislature is cooked, even states deal with a lot of overreach, but the only hope we have is working from the bottom-up.