Lawson.fm
@lwsnbaker
What app has the best shot at bringing 1 million people onchain next cycle? That’s the question I keep coming back to at Mask. Here’s why I led the acquisition of @orb_club — the dominant app for creators to bootstrap their communities (aka clubs) and go viral on Lenschain.
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Lawson.fm
@lwsnbaker
Since selling RARA[.]social to Mask, I’ve focused on growing Firefly[.]social and more recently Web3[.]bio. The belief was simple: We spent 10 years solving internet money. Now it’s time for consumer social to drive the economy that runs on it.
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Lawson.fm
@lwsnbaker
Suji, founder of Mask, calls us the “Tencent of Web3” — building shared infra for a portfolio of consumer apps: ✨ Firefly[.]social – what’s trending across social + chain 🖖 Web3[.]bio – link-in-bio for your online + onchain life We had the consumer. But something was missing: the creator.
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Lawson.fm
@lwsnbaker
I’ve bought and sold companies in crypto since 2016. 2016 (purchase) - Crypto wallet for SynapseFI 2018 (purchase) - Broker Dealer for Tokensoft 2023 (sold RARA) - Onchain engagement for Mask Growth doesn’t just mean product. Strategic growth comes through M&A.
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Lawson.fm
@lwsnbaker
I’ve spoken to 100s of founders. I’ve lived in Dune dashboards for 2 years. That’s how I found it: Steady organic growth. 50k+ MAU (Jan '25) on @LC A product people were using because they loved it, not because they were paid to. → Orb.club By ETH Denver 2025, we had a signed term sheet.
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Lawson.fm
@lwsnbaker
I met Nilesh Rathore back at ETH SF in 2022 — right when Orb was getting started. They were early, but the energy was palatable. I stayed close. First as a believer. Then as an investor — both at Mask and Social Graph Ventures. Eventually, I hired one of Orb's co-founder, Rohit Kumar, to lead product growth. He’s been a machine.
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Lawson.fm
@lwsnbaker
Then at ETH Denver, I finally met the remaining co-founder, Kimmo, IRL. We skipped the panels. Spent the day at the Virtuals[.]io ai agent hacker house and ate pho. We were locked in - minds racing on what the next few years would look like. Completing sentences - you already know this love story.
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