What app has the best shot at bringing 1 million people onchain next cycle?

That’s the question I keep coming back to at Mask.

Here’s why I led the acquisition of @orb_club  — the dominant app for creators to bootstrap their communities (aka clubs) and go viral on Lenschain.

onchain m&a ~ @fireflyapp + mask network ~ @rara (exit 2023)

Since selling RARA[.]social to Mask, I’ve focused on growing Firefly[.]social and more recently Web3[.]bio.

The belief was simple:
We spent 10 years solving internet money.
Now it’s time for consumer social to drive the economy that runs on it.

I’ve spoken to 100s of founders. I’ve lived in Dune dashboards for 2 years.

That’s how I found it:
Steady organic growth.
50k+ MAU (Jan '25) on @LC 
A product people were using because they loved it, not because they were paid to.

→ Orb.club 

By ETH Denver 2025, we had a signed term sheet.

I’ve bought and sold companies in crypto since 2016.

2016 (purchase) - Crypto wallet for SynapseFI
2018 (purchase) - Broker Dealer for Tokensoft
2023 (sold RARA) - Onchain engagement for Mask

Growth doesn’t just mean product. Strategic growth comes through M&A.

Suji, founder of Mask, calls us the “Tencent of Web3” — building shared infra for a portfolio of consumer apps:

✨ Firefly[.]social – what’s trending across social + chain
🖖 Web3[.]bio – link-in-bio for your online + onchain life

We had the consumer.

But something was missing: the creator.