Lost Midas
@lostmidas
Startups run on narratives A great narrative sells more than products It sells conviction Without one, even the best tech fails to scale Here’s how to craft a narrative that actually works
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Lost Midas
@lostmidas
Start with the problem Every great startup solves something broken, frustrating, or unmet But this isn’t just logic, it’s emotional People need to feel the problem If there’s no frustration, urgency, or emotional weight, no one will care
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Lost Midas
@lostmidas
Define the solution Clarity beats complexity Nobody’s buying specs, they’re buying outcomes Ask yourself: - What pain does your product remove? - Why is your solution better than the alternatives? The simpler the answer, the stronger your narrative
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Lost Midas
@lostmidas
Build the "so what?" - Why does this matter now? - How does it impact the real world? Your narrative needs urgency A reason people can’t ignore it Make them see This isn’t just a solution It’s a must-have
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Lost Midas
@lostmidas
Target your narrative, don’t dilute it A good story knows its audience A great one speaks their language For your specific audience: - Align with their frustrations - Speak to their desires - Make your solution feel inevitable for them If your story speaks to everyone, it resonates with no one
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Lost Midas
@lostmidas
Sell the dream Great narratives don’t stop at solutions They paint a future worth believing in Show them how the world gets better with your product in it Your vision isn’t about today’s features It’s about tomorrow’s revolution Make them feel the dream
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