Lost Midas
@lostmidas
Startups run on narratives A great narrative sells more than products It sells conviction Without one, even the best tech fails to scale Here’s how to craft a narrative that actually works
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Lost Midas
@lostmidas
Start with the problem Every great startup solves something broken, frustrating, or unmet But this isn’t just logic, it’s emotional People need to feel the problem If there’s no frustration, urgency, or emotional weight, no one will care
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Lost Midas
@lostmidas
Define the solution Clarity beats complexity Nobody’s buying specs, they’re buying outcomes Ask yourself: - What pain does your product remove? - Why is your solution better than the alternatives? The simpler the answer, the stronger your narrative
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Lost Midas
@lostmidas
Build the "so what?" - Why does this matter now? - How does it impact the real world? Your narrative needs urgency A reason people can’t ignore it Make them see This isn’t just a solution It’s a must-have
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