Fabric

how would you feel about a product that rewarded you with liquid tokens for using it, but every time you used a competitor's product, it divided future reward distributions by 50%?

idea #2: same as above but opt-in. earn 1x rewards by default or 2x for putting a ring on it

Freedom of choice is important. What’s the incentive for the company to build a better product if not motivated by fear of churn?

That being said I’ll be churning from Whoop this year because they offer no tangible rewards for being a loyal member. So maybe rewards are enough to combat this.