KMac on Farcaster

Dan Romero pfp

"If you offer X, Y, Z features, you'll be able to convince people frustrated with [insert social platform] to move to Farcaster." 1. In most cases on the internet, audience and community are downstream of the platform they are formed on. There are exceptions. 2. Migration is an individual act. Individuals try new things and successfully migrate. Very few communities successfully migrate. Usually, they fracture or fade. 3. Path dependency is real! Just because another network used a tactic at a point in time doesn't mean it's universal. In fact, most of the time it's not replicable since it was successful in capturing a given cohort that there's no one left to target like that. 4. Most consumers are creatures of habit. They get used to a set of tools, networks, experiences and they stick to them, even if stuff gets way worse. 5. Finally, and most importantly, do not underestimate the power of network effects. Companies that have them are valuable for that reason.

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vrypan |--o--| pfp

There are periods of "vulnerability" (or openness, depending on how you see it), when people form new relationships and habits. During these periods people are more open to try and switch to a new network. This is why college students are an important target for social networks, and this is why change is often generational. And there's also the case of a new paradigm: Instagram was "express yourself with photos", in a mostly text-dominated environment, addressed to a generation that was growing up with digital cameras, and was more proficient in image than text.

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KMac pfp

This is sooo true. I like to refer to it as ‘event‘ marketing. I must have driven the baby gear store 1000 times never noticing it … until we were pregnant. Events cause to mind to open…

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