Founders

Thoughts on getting PMF and keeping it;

When I opened a nightclub six years ago I wasn’t thinking about scale - I just wanted to build something people lined up for. They did, and to my surprise, they still do. While the nightlife industry contracts around us, we’re having a record-breaking year.

Now, my focus is on iteration vs ignition. The business operates more like a startup than ever, obsessing over two levers: culture and systems.

1.  Everything is downstream of culture.

It’s fluid, emotional, and essential. What’s cool today might be cringe tomorrow, and relevance can’t be copy-pasted. The real challenge is building internal culture that evolves fast enough to stay in sync with the crowd without becoming reactive. I’m trying to think long-term in an industry built on moments.

2. Sales follow systems.

You can’t brute-force scale in nightlife. Getting more tables and tequila out the door comes down to repeatable systems. The front is a vibe; the backend runs like high-volume Saas.

Congrats on building something people love! Bonus it’s becoming like ground zero for the Ottawa web 3 community :).