it is JEVONS PARADOX. 
NOT
JEVON'S PARADOX

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No because it does not belong to him (possessive) it was named after him

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No because it does not belong to him (possessive) it was named after him https://en.wikipedia.org/wiki/Jevons_paradox

𝖒𝖆𝖓𝖉𝖆𝖙𝖚𝖒 𝖆𝖉 𝖆𝖘𝖙𝖗𝖆