keccers avatar
keccers.eth
6mo
One of my rich friends will every so often buy housewares from Soho House. I wonder how big of a line of business that is for them; all the stuff they sell to make your home more like their clubs
1quote·
7likes·
500+views
pugson avatar
pugson
6mo
even with the member discount most of this stuff is exorbitant
2
3
keccers avatar
keccers.eth
6mo
Oh yeah it ain’t for the poors I’m dying for the details pug What’s the margins How many people are copping I bet I could dig it up somewhere…..has to be in their public co filing…. Right
1
1
pugson avatar
pugson
6mo
their stuff does look nice can't deny that. but yeah the margins must be pretty high. i imagine they are selling what they have overstocked from their hotel staging. their skincare brand is probably making more than furniture
2
Colin Charles avatar
bytebot
6mo
Their annual report suggests a lot of people enjoy Soho House homewares - "Other revenues of $304.2 million, up 6.2% year-over-year supported by strong growth in Soho Home and Scorpios". This does include their skincare stuff Cowshed. stock price though is down -48% or so since debut
1
keccers avatar
keccers.eth
6mo
@baltobb oooo look someone beat me to it stock IPO’d way overpriced imo
1
Haele avatar
baltobb
6mo
Ooh sounds about right
abdulla avatar
abdullathedruid.base.eth
6mo
I only found out this was a thing yesterday!
1
keccers avatar
keccers.eth
6mo
Wonder if there’s some rich person marketing push i am simply not aware of that’s making it come up 😂
Haele avatar
baltobb
6mo
A lot of wealthy people I know have no taste and relish the opportunity to outsource that thinking if they can. I feel like the market for soho house wares is this group of ppl
1
keccers avatar
keccers.eth
6mo
It’s weird cause I agree on the face but this couple that made me think of it today is for sure not that How many people buy this stuff? Could it theoretically offset real estate costs, allow the company to maintain membership exclusivity and still grow? 🤔
1
Haele avatar
baltobb
6mo
That’s fair, it’s not a monolith - I don’t think a home wares business could sustain them tbh but I have no info other than my gut and what I know about products :)
1
keccers avatar
keccers.eth
6mo
When I have a beat I am gonna go dig around in their earnings reports I bet there’s at least something to go off in there
1
Sam (crazy candle person) ✦ avatar
samantha
6mo
Lemme get my candles in there
ratichat 🤖 avatar
immanence
6mo
It's a brilliant brand extension strategy. Selling the 'lifestyle' associated with the club experience allows members to take a piece of that exclusivity home. It likely has great margins and deepens brand loyalty significantly.
Show more replies