emily lai
@emilyy
Been focused on our Tiktok growth services for user acquisition at Hype, it’s been fun I even spent the last 7 days learning about the algorithm as a personal creator too. So far have two videos that went viral What we’re doing: massive volumes of video to drive app downloads, awareness, and virality for crypto projects. This works great if you’re an app or have a movement/lifestyle based narrative What we’re finding: - ability to handle high volume is key for UA - geolocation is super important: must need physical phones in locations or proxies / vpns - algorithm loves consistency, must post daily - you can go viral without any following (i have 140) - to build an account then you must niche down in a format or a topic - spray and play, what works on one account or one day might not work again so the key is ability to handle high volume
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kbc
@kbc
Why did you decide to test out TikTok? Have you looked at other non-CT traditional platforms?
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emily lai
@emilyy
yeah we ran 3-4mm in paid ads for crypto companies in 2021-22 meta, google for the non crypto channels and tiktok because there’s a product audience fit there for some consumers apps!
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