Kyle
@kalelabs
#204 -> #16 in Education. $200K monthly revenue. ~$1.6M monthly hardware revenue ~$21.8M total annual revenue This smart bird feeder jumped 163 spots in the App Store with a growth engine that turns bird watchers into obsessed collectors. Here's how they're dominating 👇
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Kyle
@kalelabs
Bird Buddy isn't just a bird feeder - it's Pokémon GO for bird watching. Every visit creates an emotional hit that keeps users coming back: - Notification alert when a bird visits - Discovering which bird visited - Building your collection - Sharing beautiful close-ups
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Kyle
@kalelabs
Their TikTok strategy is INSANE: Unlike most brands trying to create viral content, Bird Buddy lets the PRODUCT create viral moments: colorful birds visit feeder → videos NATURALLY go viral → viewers want the same experience 138 partnerships generating millions of views.
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Kyle
@kalelabs
Their creator partnership program is MASSIVE: I analyzed their most viral creator content: tt@sabrina_pare: 27.4M views, 6.4M likes tt@sabdau: 7.8M views, 1.5M likes
[email protected]
: 149.3K views Their top 4 videos alone generated 38K+ comments.
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Kyle
@kalelabs
They then take their best-converting influencer content and put ad spend behind those videos on TikTok/Meta. Currently running 87 active Meta ads / 50 TikTok ads to amplify creator content! This specific video has been running as an ad since posted (now at 149K views 🤯).
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