#204 -> #16 in Education.

$200K monthly revenue.

~$1.6M monthly hardware revenue

~$21.8M total annual revenue

This smart bird feeder jumped 163 spots in the App Store with a growth engine that turns bird watchers into obsessed collectors.

Here's how they're dominating 👇

Building https://atlas.org and https://ineedcreators.com

Their TikTok strategy is INSANE:

Unlike most brands trying to create viral content, Bird Buddy lets the PRODUCT create viral moments:

colorful birds visit feeder → videos NATURALLY go viral → viewers want the same experience

138 partnerships generating millions of views.

Their creator partnership program is MASSIVE:

I analyzed their most viral creator content:

tt@sabrina_pare: 27.4M views, 6.4M likes
tt@sabdau: 7.8M views, 1.5M likes
tt@asia.snyder: 149.3K views

Their top 4 videos alone generated 38K+ comments.

They then take their best-converting influencer content and put ad spend behind those videos on TikTok/Meta.

Currently running 87 active Meta ads / 50 TikTok ads to amplify creator content!

This specific video has been running as an ad since posted (now at 149K views 🤯).

Their monetization keeps the flywheel spinning:

- Hardware: $200-$270 entry point
- Subscriptions:
  • Individual ($5.99/mo or $59.99/yr)
  • Family ($9.99/mo or $89.99/yr)
- Add-ons: Solar roofs, mounts, feed subscriptions

Estimated yearly revenue in the $21.8M range 😵

How to find creators like this?

Use https://ineedcreators.com/ to find creators in your niche - I searched "bird watching" and instantly found 94 creators with emails.

Export emails → email them with brand deal proposal → profit

Bird Buddy isn't just a bird feeder - it's Pokémon GO for bird watching.

Every visit creates an emotional hit that keeps users coming back:
- Notification alert when a bird visits
- Discovering which bird visited
- Building your collection
- Sharing beautiful close-ups