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nouns.wtf

An addition to my last cast about not supporting pure "onboarding" props.

There's two approaches for acquisition marketing - push or pull.

"Onboarding" props mainly try to funnel folks into the ecosystem, that's push. It's uncomfortable and doesn't allow for a self induced discovery process. It's a mainly a very salesy predefined process. It worked (very) well for about a decade and is generally closely connected to "performance marketing".

And then there's pull. Picture a magnet. 

The perfect example from ETHDenver, when @0xsatori and his crew pulled up with Kendamas.

They started doing their thing and at first people were just orbiting around them, observing, led by genuine curiosity. Some stepped up so close to Satori, that the dialogue happened organically. And then more joined in. And more.

What happened here is that they created a pull by offering interesting "substance" in the widest sense. No funnel. Just fun. 

Things people like to do every day, forever.

By adding substance, we create legacy.

⌐///-/// 

🫐

[ nounstown.wtf ]
[ butter.wtf ]
[ /goodbutter ]
[ benjaminlatsko.com ]

Thank a lot for declaring your opinion!
 
I have a question. How can we identify which "onboardings" are push type and the others are pull type?

I think there is no clear line between these two.