On today's TBPN the founder of higgsfield.ai alluded to training video gen models on watch time and dropoff metrics from social media posts.

Exciting. Imagine the kinds of brainrot this could conjure.

creating and destroying; flying cars, roc.camera, july.rocks /july /faust

Designing something ultimately means thinking of the person who’s going to use it; this is not at all thinking of the person that’s using it; this is thinking about you don’t want them to drop off so you’re tweaking the parameters to make sure they don’t drop off and doing at an industrial scale. Is it an interesting problem? Absolutely. Is it design? Absolutely not

Im excited about AI videos in general but this specific use case, I have zero sympathy for and it is not an interesting design space at all - I hate it it’s pure optimization and is the antithesis of what I believe to be “design”

I’m simultaneously excited and wary. Will be cool to see the new content design spaces it’ll unlock, less cool to see the brains it’ll gigafry