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TL;DR – Distribution is Hard, Don’t F* It Up**
Most startups fail not because they build the wrong product, but because they fail to get it in front of the right people. This book is a practical guide to help founders, builders, and creators avoid that fate.
You’ll learn:
How to define your Ideal Customer Profile (ICP) around real pain, not assumptions
Why early traction depends on winning innovators—not the mainstream
How to run customer discovery that uncovers jobs, pains, and emotional drivers
Why distribution isn't a finish line—it's a muscle you build from day one
How to test ideas, messaging, and positioning before writing a single line of code
How to create clarity, momentum, and pull—without overthinking or overbuilding
Distribution is the hardest part of building anything. This book helps you stop guessing and start gaining traction.
Distribution Is Hard—Don’t F* It Up (PDF) https://docs.google.com/document/d/1UuNiYi_VdYub769BGOMITyv7aImLSEp54sfPuFE16G0/edit?usp=sharing
Distribution Coach (V1) on ChatGPT https://chatgpt.com/g/g-680c80d436108191a9f8fef981e5eb8b-distribution-coach-v1 1 reply
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