Zora, Farcaster & co need to tailor better to different stakeholder groups such as speculators.

Speculating (tooling, XP) got already better, also thanks to 3rd party developers, but enabling speculators to discover tokens, chat with others, organize and support is still very early.

Small things like getting a notification for new token launches, Token cashtags, token mcaps (farcaster) or mcap Rankings & top comments (Zora) are Great Features in the right direction but there‘s more low hanging fruit to copy from successful products..

Important: I don‘t want this to go against the „normal“ aka non hyper-speculative enduser behavior but rather unlock it for those that want it.

Onchain Marketing and the onchain Marketing Stack will Look very different soon (pretty big Business opportunities! Farcaster eco is among pioneers) - but you gotta leverage existing strategies to win today.

Onchain crypto offers Tons of Data and Web 3 social (wallet messaging, farcaster, etc) offers a great touchpoint to target users.

1. currently seeing mostly somewhat stupid engagement tracking and consequently farming (Kaito, Cookie, AI agents..)

2. data analytics & targeting should go a lot deeper than social Media analytics with tools like Spindl. Imagine Facebook Ad Manager for Farcaster & onchain Token Communities.

3. we‘re seeing small but helpful niche tools like degen, noice, qr, scratcher to grow attention, interest, engagement and I Imagine we‘ll see a lot more of those as well as some bigger projects that will be user by all crypto projects and maybe even businesses to target crypto Users.

What do you see as the most likely next evolution of the onchain marketing stack?