Consumer Crypto

crypto

Early stage growth is much better when you tap into existing Communities and their fav tokens.

Pick token market fit 
💎 $eth for all kinds of apps & protocols
🎩 $degen for speculative Apps
☝🏻 $higher for creator/brand/lifestyle tokens
🤖 $clanker for random memes

⚠️ Ofc liquidity is important, there has to be value-add for using a smaller, more risky token pair vs standard token $eth - whether that’s shared attention, marketing or some fee/revenue sharing

♻️ But it will pay off for sound token networks, paired tokens, as well as early adopters & standout token projects. Start with / Use a token that has a supportive community, a project that can co-exist, co-grow; potentially add support for $ETH & a stablecoin (IF normie users want that) AND ultimately figure out an integral part for your own token (WHERE it makes sense WITHOUT making the system too reflexive).

✅ Startup tokens should be valued by the sheer potential they can capture one day. Revenue multiples should be key for valuations in the growth phase. A utility/moneyary premium can grow when there is value (accrual) for economy (participants) aka stakeholders aka token holders (via economic forces, incentives).

The integral part for your own token can be a basic dividend, rev-share token (especially for apps). (A little governance too for protocols, some parameter tweaking of protocols/apps)

It can also be a staking primitive to redistribute some weight aka incentives towards different sides of multi-stakeholder networks.

It can also replace the initial token as central piece in the system.

Often you may come up with a relatively simple token design with a 3rd party token and then you’ll build it into a full-swing economy which needs more coordination and could use your own token.