DAU and $DAU

DAU is a task market that puts Farcaster mini-apps on steroids, where users get rewards for using apps, and builders get traction.

Swipe, mint, vote - get rewarded. With DAU, any onchain interaction in a Farcaster mini-app can rebate significant value back to users.

$DAU ties it all together. The more apps that plug in, the more tasks appear, the more value is created - for builders, earners, and holders alike.

Earners meet builders, and every completed action fuels ecosystem growth and sustainability. DAU pays users to engage where it counts, while builders get real users and $DAU holders share the upside.

Grow together, earn together. $DAU creates a self-reinforcing flywheel of tasks → users → fees → rewards, all purposefully built to benefit holders, earners, and builders alike.

Your next crypto side-quest starts here. Stack tokens while powering the apps you actually use.

How It Works

1. Use Farcaster Mini Apps
Take polls, swipe votes, recast content, or use DeFi apps—anything that drives ecosystem activity.
    
2. Earn $DAU And Other Tokens Automatically
Every qualifying action earns tokens. Just use the apps you already enjoy.
    
3. Hold $DAU to Share in Growth
When you hold $DAU, you participate in the ecosystem’s upside. The more apps grow, the more value accrues.

Token Design Philosophy - Adaptive by Design, Value to the Active Participants

The token design is intentionally flexible to adapt as the platform and ecosystem evolve. Rather than locking into rigid mechanisms from day one, DAU utilization will adjust based on real-world usage patterns and long-term sustainability goals.

Key Mechanisms May Include:
- Rewarding active platform participation
- Programmatic token use within the platform
- Ecosystem incentives for users and collaborators

Additional mechanisms will be explored over time based on platform growth, user input, and ecosystem needs. The priority is to build long-term utility and value for participants and token holders.

Token Fundamentals:
- Initial Supply: 1 billion $DAU, fixed
    - 20% - Pre launch allocation - @pure-markets auction and liquidity provisioning
    - 80% - Post-launch distribution, vested linearly over 1 year
- Token Rights: Fully transferable
- Contract Control: 3-of-5 team multisig for parameter adjustments

Supply Distribution:
- 50% (500M) User growth pool 0x682b63AFb18A6d99a3f67309C7ed4E190B4c4633)
- 20% (200M) Treasury (0xDd2cd6B5269BB9f916152573f52020Fcf36D0382)
- 10% (100M) → Doppler bonding curve
- 10% (100M) → Liquidity provisioning
- 10% (100M) investor + team vault (0xE6Ad7f76E92A6BA1A393C78A223176E28d762c3e)

Allocation Rationale
All tokens are locked for 1 year and vest linearly, except for LP tokens which are locked for 2 years. This ensures long-term alignment and establishes a more stable foundation for sustainable growth.

1. Launch Bootstrapping:
10% of tokens were leveraged utilizing a Doppler bonding curve on @pure-markets.
10% towards the initial Uniswap v3 liquidity pool, and are locked for two years.
    
2. User-Centric Distribution:
50% of tokens are reserved for the people who actively use and contribute to the platform’s growth. This is not a typical "community allocation"—tokens are earned through real participation, fostering deeper ecosystem alignment.

3. Treasury (Ecosystem and Growth Reserve):
20% is allocated to a treasury to support the long-term health of the ecosystem. This includes collaborations, integrations, and new opportunities that enhance the experience for all active participants.

4. Team Allocation:
10% is allocated to the team and contributors. This maintains alignment between the people building the platform and the broader community.

The Future of App Ownership

You're not just using apps, you’re helping grow the platform and becoming part of the upside.

This is only the beginning. Stay tuned for more $DAU insights and updates.

I like the concise info / comms.

- It‘s good to know you are very unlikely to be negatively surprised suddenly due to the control, clear allocations and vesting schedules

- obv user incentives should not be overfarmed & dumped but in the best case lead to growth & value for all stakeholders.

👀 ecosystem integrations, partnerships and incentives and ultimately whether DAU adds value (> new users, retaining users) to (other) farcaster (apps) and whether some value accrues to $dau holders (& stakeholders)

Degen

DAU is the Future of App Ownership

Mini-apps are core feature of new CB wallet: TBA

10M TBA users will discover mini-apps

DAU creates a flywheel for mini-apps

Do you understand?

DAU could be a central part in enabling crypto users & (mini)apps to onboard/retain via Web 3 Social aka Coinbase/Farcaster.

Once a $DAU people can be targeted via the new evolving Marketing stack incl qr, degen, noice, and co..

And always be retargeted with micro-incentives via @dau. In many cases 0.04$ aka 100 $higher will be enough to reengage users to do value-add contributions..

im just here for the metrics~
https://farcaster.xyz/miniapps/1g9Kz0z_Luix/daily-active-user

@coinbase team will want people to easily earn while using the new Base app, even when starting from 0. $DAU enables this.

DAU could be a central part in enabling crypto users & (mini)apps to onboard/retain via Web 3 Social aka Coinbase/Farcaster.

Once a $DAU people can be targeted via the new evolving Marketing stack incl qr, degen, noice, and co..

And always be retargeted with micro-incentives via @dau. In many cases 0.04$ aka 100 $higher will be enough to reengage users to do value-add contributions..

https://farcaster.xyz/antaur.eth/0xd02bfab1

building @dau and @boostxyz to help app devs grow onchain with token incentives

Beautiful, thanks for keeping us in the loop sir.

things that we can do here to make sure rev is +EV positive and tokens are vested to make sure participants are long term aligned to drive enough value for holders. we plan on creating dune dashboards to measure progress here transparently

Farcaster Development Boutique @ https://dTech.vision 💜 in love with tech 🤓decentralization, fitness and oldschool rap 😎

Inter-disciplinary change catalyst https://marcusdruen.com /farcasterland Crypto Educator https://maven.com/onchain/blockchain-for-beginners

@samuellhuber.eth wdyt?

would you use DAU as a case study for your farcaster onboarding course?

(which btw I might do later this year...it looks dope af)

ecosystem things // building idle rpg /animarising

@itsbasil wdyt? imo DAU effectively also/especially(?) attracts group 2 people (ref your brilliant cast on 3 groups)

Same, same. Why I rotated out of other mini app plays and heavier into DAU