Onchain crypto offers Tons of Data and Web 3 social (wallet messaging, farcaster, etc) offers a great touchpoint to target users.

1. currently seeing mostly somewhat stupid engagement tracking and consequently farming (Kaito, Cookie, AI agents..)

2. data analytics & targeting should go a lot deeper than social Media analytics with tools like Spindl. Imagine Facebook Ad Manager for Farcaster & onchain Token Communities.

3. we‘re seeing small but helpful niche tools like degen, noice, qr, scratcher to grow attention, interest, engagement and I Imagine we‘ll see a lot more of those as well as some bigger projects that will be user by all crypto projects and maybe even businesses to target crypto Users.

Some of the small Apps can turn into bigger solutions by being integrated in top (crypto) Social apps but there should also be new platforms for outreach.

What are tools any crypto project should use? What is missing on farcaster? What would help you reach potentially new users across old social (Instagram, twitter) or target top crypto Users?