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JC
@jonathancolton
“People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.” — John Kotter This line is pure Jobs to Be Done energy. People don’t buy on logic. They move when something hits an emotional nerve. That’s why knowing your ideal customer matters. You’re not just selling features—you’re speaking to the real job they’re hiring you for (and how it makes them feel).
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