distribution

🔥 Killer segment on distribution starts ~18min into the convo with Adam Soccolich and Jason Calacanis. 

Jason breaks it down fast. Most founders struggle with distribution—not because it’s too hard, but because they don’t do the work:

❓ Who are you building for? (Get specific—define your persona)
😖 What pain are they trying to solve?
🧭 Where do they hang out?
🕵️ Be a detective. Go find their tribe—IRL or online:
Telegram group? Discord? Subreddit? Twitter/X space?
Show up. Ask questions. Listen.

💥 Founders who own this process build better products and better companies. You don’t outsource this early—you earn it.

🔁 Highly recommend giving it a listen if you care about distribution.

🔥 Killer segment on distribution starts ~18min into the convo with Adam Soccolich and Jason Calacanis. 

Jason breaks it down fast. Most founders struggle with distribution—not because it’s too hard, but because they don’t do the work:

❓ Who are you building for? (Get specific—define your persona)
😖 What pain are they trying to solve?
🧭 Where do they hang out?
🕵️ Be a detective. Go find their tribe—IRL or online:
Telegram group? Discord? Subreddit? Twitter/X space?
Show up. Ask questions. Listen.

💥 Founders who own this process build better products and better companies. You don’t outsource this early—you earn it.

🔁 Highly recommend giving it a listen if you care about distribution.

https://x.com/i/spaces/1mnxeNeZLpQKX