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founder j

@jethid

646 Following
11410 Followers
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core theses for @ethxy /ethxy 2025: 1. gameplay is king. food's gotta be tasty first before worrying about restaurant decor. if the food is tasty, everything else will fall into place. if the food isn't tasty, it doesn't matter what else you do 2. founder-led marketing is s-tier marketing. creators in other consumer digital products (streamer / musician / youtuber / tiktoker) have a face. having a face is key to spreading into normie world 3. fancy, too clever token mechanisms are just obsfucating lack of token demand. token => emotion transaction is the proven mainstay in trad gaming 4. platform selection should be based on friction to new players (picking chains / wallet infra / social networks / web vs. native mobile / app platforms). counter-signal when platform offers heavy incentives 5. creating a fandom is the product. each new track for a musician is marketing for the movement. the new game is marketing to add new fans of @ethxy
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hot take: for a sufficiently innovative potential product, the tiniest teams are most likely to find the winning combination imagine being J.K. Rowling writing the first draft of Harry Potter and you have a fully staffed team. you have: - A "character director" who serves as the guardian of character consistency - A "dialog designer" who specializes in high quality dialog between characters - A "plot writer" who specializes in writing compelling subplots - A "paragrapher" who typesets paragraphs into pleasing and not too lengthy segments - A "chapter manager" who ensures chapters don't run too long and are appropriate in length - A "Harry Potter" manager who leads a team responsible for fleshing out his motivations, his decisions, his character arc - A "Hermione Granger" manager + team, ditto as Harry - A "Mopsus" manager + team, who was managing a key character who got cut. Leading to a difficult conversation, many tears and lowered morale
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I've found the closest analog to these early years of crypto were the early years of social media. Discovering extremely powerful emotional responses triggered from a CRUD database was like discovering nuclear power from these tiny pellets of uranium. This echos the powerful incentivization enabled by the discovery of digital scarcity. Back in 2006-2012 you had thousands of startups of various sizes building all sorts of variations of social media. In my YC batch during this period, half the startups were working on mobile social media apps of some sort. (SoLoMo, MoLoSo, etc.). There were plenty of high concept, big raise startups that were pure narrative and crashed. There were weekend projects that ended up gaining viral traction and raising VC funding within 72 hours of launch. (Remember Yo?).
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At Y Combinator, the 3 month program ends with a "Demo Day" where startups present what they've worked on to investors to raise a round. Founders describe it as one of the most intense periods of work where they want to utilize "the most leveraged days of their lives" to the fullest. It's a sharp contrast of atmosphere to 6 months after Demo Day where everything seems slow with a cloud of gloom that feels like it fills the room. I was curious if its possible to reawaken the same energy that led up to Demo Day. Having being through a few "demo days", I think the biggest motivating factor is just not looking bad in public. The pain of social embarrassment spurns a ridiculous dynamo of energy that keeps you up squeezing that last bit of juice. The prospect of getting instant gratification for each marginal goodness is intoxicating compared to the mundanity that is months of no-man's land startup sloggery. https://x.com/j_eth_id/status/1851543506252140964
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The future of consumer startups is the equivalent of the Food Truck -> Permanent Restaurant -> National Brand pathway. Halal Guys of NYC comes to mind. 🚚 Food Truck Stage - 1-3 team members with off the charts agency. - Raised $0-$2M funding. Team has been able to convince some investors that team is special and bankable. - Seasoned chefs (formerly cooking for large consumer companies) disillusioned with the impersonal, corporatized food they're cooking leave to make their own food truck. - Utilize Vercel, Supabase, other powerful off-the-shelf services to launch. Off-the-shelf food trucks in 2024 are like state-of-the-art kitchens of 2018. - Super opinionated dishes of food with unique tastes that can't be imitated. Food truck drives around gathers a cult following. - Chefs are uninhibited by PM's / "corporate management" / focus groups. They cook only what they want to cook. https://x.com/j_eth_id/status/1850939313154031861
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