As an investor or trader, I think about tokens relative to their market potential

It's interesting to see @zora create a hierarchy of markets in the way they've integrated tokens into their platform.  

In order of market potential it's Platform > Creator > Content

I will likely value a platform token ($ZORA) more than I will a creator token on the platform ($JACOB)

Taking it one step further, I will likely value a creator token ($JACOB) more than a content token ($HORSE)

The market for a platform is likely larger than the market for a creator.  The market for a creator is likely larger than a market for a piece of content.  

There'll likely be a few exceptions but generally this is the way I think about it.

With this in mind, I think it's generally smart to size your investments according to market potential of a particular market.  For content, maybe it's worth investing $0.25.  For creators, maybe it's worth investing $10.  For a platform, maybe it's worth investing $100. 

This is an elegant design for connected markets with a platform, creators and content.  

Very interesting experiment that hopes to catalyze a new behavior from creators (tokenizing content) 

Zora's market cap is currently $26M ($85M FDV) but the market potential for a platform to tokenize creators and their content is definitely larger than that.  I'm paying close attention to see if the market potential for creators tokenizing their content grows because I think that if growth of creator markets and content markets picks up then it will all ladder up to $ZORA.

It's a new behavior and