First Draft Club

Building /veil - ZK Privacy Protocol for Base

I've done a couple of different $VEIL airdrops for different reasons, some for exposure, some to support other projects and then some to reward usage. 

Rewarding usage has had the best results, as you get them to try the product end to end before claiming.

In retail one of the most powerful tools for enticing sales is a small gift with purchase

Not quite a reward for your existing repeat customers. Not quite a free sample. A separate third thing

It does the job of creating fomo out of thin air for people to line up early and buy. It also has clear criteria for recency. No customer from 6 months ago is expecting to receive one in the mail.

Penalizing past sales of airdrops is like telling someone who lined up at your store before opening and made a purchase in store.. they don’t get the free gift because they saw you flip a different store’s free gift on eBay

Not only will they not shop with you again.. but they will actively tell other people about the negative experience too