Web3 loyalty has faced some challenges in the last year or so.

Many thought it would be the killer use case, but it hasn't taken off as quickly as expected.

🧵

Live industry veteran in Asia.
Founder; bringing live entertainment on-chain with all-access.io 
 

As someone who has built IPs in live entertainment for nearly a decade, and conceptualized, produced and executed close to 500 events across Southeast Asia, I believe digital assets are an extremely valuable tool for unlocking trapped value in consumer and fan relationships.

I've seen firsthand how powerful these connections can be in live entertainment.

Now, with the rise of web3, we have an opportunity to take fan engagement to the next level.

By leveraging digital assets and on-chain interactions, brands can create deeper, more meaningful relationships with their most passionate supporters.