Web3 loyalty has faced some challenges in the last year or so.

Many thought it would be the killer use case, but it hasn't taken off as quickly as expected.

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Live industry veteran in Asia.
Founder; bringing live entertainment on-chain with all-access.io 
 

As someone who has built IPs in live entertainment for nearly a decade, and conceptualized, produced and executed close to 500 events across Southeast Asia, I believe digital assets are an extremely valuable tool for unlocking trapped value in consumer and fan relationships.

I've seen firsthand how powerful these connections can be in live entertainment.

Now, with the rise of web3, we have an opportunity to take fan engagement to the next level.

By leveraging digital assets and on-chain interactions, brands can create deeper, more meaningful relationships with their most passionate supporters.

We're just scratching the surface of what's possible when you combine the power of digital assets with the passion of dedicated fans.

The brands and IPs that figure it out will be the ones that thrive in the new era of direct-to-consumer engagement.

They're using digital assets to unlock exclusive content, experiences, and communities that bring fans closer to the brands and IPs they love!

So while web3 loyalty may have hit a few speed bumps, I believe the future is bright.

The pioneers who are getting it right are the ones who are thinking creatively about how to use these new technologies to enhance the fan experience, not just slap an NFT on everything