bence
@bence
the past 2 years been seeing this come up a fair bit: “invisible ux” basically the idea that ai will order your food, book your flight, find the perfect clothes for you. all in the background, from a single prompt. it’s so apparent anyone who believes this has no idea about consumer behaviour yes, this will do great in productivity contexts but when buying literally anything, it’s part of the purchase experience to decide what you get. maybe you change your mind after seeing other restaurant options. maybe you realise blue isn’t your colour once you try that jumper on methodically trying to erase the act of wandering in the purchase journey will alienate more than it will attract it really highlights the biggest skill gap in most tech companies that’ll be their adoption bottleneck: emotional intelligence. we’ve spent decades over-indexing iq, neglecting eq given so much of purchase behaviour is emotional, engineering a logical way of consumption will continue to fall flat
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Nick Smith
@iamnick.eth
I don’t think these agents will be surfacing just one option though… it will curate options for you to review based on its intimate knowledge of your preferences as much as *I* enjoy the process of discovering new things independently, most people are not like this imo. they optimise for convenience, because they’re busy and want to be told what to want
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bence
@bence
what you describe is closer to say a personal shopper – picking you out 5-10 options to look at. i do think that’s valuable and fun, especially irl. good balance of choice and convenience. i’m not convinced though anyone wants convenience to the max in the literal sense. imo there is no consumer indication of this at all. we do inconvenient and wasteful things all the time because they’re fun. but that’s exactly the invisible ux logic. assuming you only want 1 option and they will know what that 1 option is for you. remember rabbit r1 demo? “order me a pizza” – we’re still in this single choice paradigm.
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