in reality, @dau is five years in the making. 

it's an evolution of RabbitHole which we started back in 2020 when there were only 3000 daily active users and 12 crypto apps _in all of crypto_ 

we've evolved a lot since then, because of course, crypto changed a lot. we went from having to build a business around $10 gas fees to a tenth of a cent. from focusing on purely DeFi applications to now mini apps. 

but most importantly, we've always focused on incentive alignment. we *took away* our points program back in 2021 when we realized it was inflating expectations and users were losing money (despite driving lots of revenue) and we've built the protocol of @boostxyz, the infra behind @dau, to be as incentive aligned as possible between boost, users, and projects using it. 

we have a lot more to go, but we think we cracked the code when it comes to *how to distribute tokens* but we haven't cracked the code on *what makes things worth tokenizing* to distribute in the first place. 

we think this has to do with tokenizing revenue and doing revshare:  making it easy for users, not speculators, to share in the upside. because at the end of the day, users who drive revenue is what makes networks sustainable (not trading fees from tokens)    

we're going to find out over the next few months if we're right, so if you want to follow along, keep an eye out for the @dau launch happening this week.