What do y’all think about the new magic logo? 🏀

Co-Founder, building /bracket @bracky | NY/KY

Believer, husband, dad, optimist // Strategy & design at Crema // Expert dabbler // Steward of /pony /midwest /aethletics tylerhilker.com

Little bit of a coder and a little bit of an artist. /kc

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Honestly I love it as a secondary mark, but it feels a bit weak in the full lockup! I actually designed a full identity for the Kentucky Colonels (which was Lou's old ABA team) for a bid to convince the NBA to add them as a franchise. Was super fun, I need to show you the full package some time after BracketV2 is launched

Aesthetic Athletics

Major sports team rebrand!

The Orlando Magic announced "a new generation of Magic basketball" yesterday, which turned out to be a return to the original generation's pinstripes. 

According to reddit they've been working on this for over a year. 

All in all, it's a significant improvement from the previous brand which felt a bit flat.

It kind of has an MLS/NWSL logo feel to it.

I can totally see that. Can’t quite nail the consistent factor about those, all I can come up with is “soft”

Always 😏 

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