GENUINE JACK
@genuinejack
A few years ago, I won this pair of PBR x Vans — and they’re still one of the best pieces of brand merch I’ve ever received. Talk about a brand that really gets their community and consistently partners with brands that actually matter to them.
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errorgardener
@errorgardener
Pabst paid us to produce a party at the Playboy Mansion for Snoop Dogg’s birthday one year. I got yelled at by Michael Bay because he thought I was photographing him (I wasn’t). Cory Feldman saw the exchange go down and then took me on a tour of the grounds with two of the bunnies that were spray painted to look like PBRs. I also got stoned in the Zoo near the Parrot cages (there is a Zoo at the mansion)
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GENUINE JACK
@genuinejack
Holy shit lmao You gotta write a book of your adventures
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errorgardener
@errorgardener
One more for the TL courtesy of Pabst… I got my start throwing parties in LA and Pabst would often give us beer for the greenrooms and backstage. One night, they also sent us “test product” which was equivalent to the Four Loko formula. We ran through all our product at the shows and every time we put it out, EVERYONE would just devolve into a mess. PBR would eventually change the recipe, but we still had one case left of the OG and took it to Donald Glover’s birthday party, which was just a delightful afternoon BBQ…until everyone went goblin mode off test product by 4pm. That beverage would eventually become Blast by Colt45.
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GENUINE JACK
@genuinejack
1- that free product for green rooms was their entire marketing strategy for a year and has become a case study 2- goblin mode lmao 3- write the book
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