IMO doing this sort of ad campaign spend at this stage isn't a great sign. It can be a sign that the product isn't growing organically as hoped.

It's also a very competitive space now since they're now competing against Google, OpenAI, X and soon Meta.
They might have to pivot (or get acquired) since they won't be able to out-spend any of them to remain relevant.

Aravind Srinivas

IMO doing this sort of ad campaign spend at this stage isn't a great sign. It can be a sign that the product isn't growing organically as hoped.

It's also a very competitive space now since they're now competing against Google, OpenAI, X and soon Meta.
They might have to pivot (or get acquired) since they won't be able to out-spend any of them to remain relevant.

https://x.com/AravSrinivas/status/1901668081245790348

The open web is dead, long live the open web. ⌐◨-◨

Building Farcaster

Red flag for me is never using it in the first place. But agree about ad spend

Writer. Building @pinatacloud. Working on simple static site hosting https://orbiter.host \ https://polluterofminds.com

I tried it for a bit but I found myself always going back to ChatGPT and Google.

It's never been good enough and since ChatGPT and Grok are better now with search then Perplexity is irrelevant.