There haven't been enough token distribution experiments tied to physical products or events 

Tying together the physical and digital worlds is something that I think we'll see happen more over time.  Stuff like AR, connected items, digitally gated events based on verifications, etc

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we do a lot of that @poapstudio and /poap ecosystem. Just last week @nfc-summit and @worldofwomen we had token gated benefit after collecting a POAP Collection passport on site. AMA !

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Are you all doing anything like this at ethcc?  I'll be there and would love to see some of this in action!