Do you think brands (and artists) should tightly guard their IP?

Or is it time to rethink how creativity flows in the generative era?

Disney & Universal just sued Midjourney for generating endless AI versions of Darth Vader, Minions, and more, a first for Hollywood.

💥 A line in the sand. The era of “wait and see” is over. Major studios are stepping in.

💥 Lawsuits won’t stop the shift. AI isn’t going away. Legal battles may slow it, not solve it.

💥 Big upside for smart brands. Those who build immersive content and explore creative IP use in AI can unlock new fandoms.

💥 Transparency matters. Most models don’t share what they’re trained on. That’s a problem.

💥 This hits close. As an artist, seeing unlicensed use stings. But the future belongs to those who adapt.

Where do you stand?

Building Good Things with Optimistic Humans ⚡ ⏰ TIMEPieces Council 🎙️Founder @goodnewsstudio Co-Founder @sendhalpxyz

Brands need to pivot. Embracing AI for creative use can foster innovation and engagement while setting clear guidelines for IP use. Transparency in AI training data is crucial to maintain trust.