Design

Brand3

FLOC*

* REWIND METACARTEL VENTURES [2021]
—
Brand3 before /brand3 was a thing.

Back when DAOs were still whispers in the wind, we joined @metacartel to shape something bold: a decentralized investment collective driven by 80+ Blood Mages—builders of the early crypto frontier.

/floc led the creation of their visual identity, strategy and governance-aligned branding. Every step was voted, refined, and built in public. A rare moment where narrative, aesthetics and decentralization moved together.

DAO-led decisions. Service NFTs. Brand as coordination layer.
The origins of onchain design, revisited.

Unexclusive metacartel engagement gang
Ideas are our own

* REWIND METACARTEL VENTURES [2021]
—
Brand3 before /brand3 was a thing.

Back when DAOs were still whispers in the wind, we joined @metacartel to shape something bold: a decentralized investment collective driven by 80+ Blood Mages—builders of the early crypto frontier.

/floc led the creation of their visual identity, strategy and governance-aligned branding. Every step was voted, refined, and built in public. A rare moment where narrative, aesthetics and decentralization moved together.

DAO-led decisions. Service NFTs. Brand as coordination layer.
The origins of onchain design, revisited.

https://wearefloc.com/work/metacartel-ventures