The fundamental issue to solve for consumer crypto is consumer demand. 

Demand defined as a combination of both time spent and spend. 

Spend is downstream of time spent. 

Time spent is downstream of interesting.

What’s interesting?

1. Entertainment — something funny, some gossip, playing a game. A universal but relative for each person. 

2. Learning — something new about a topic you care about

3. Making money — for a lot of people, opportunity to make money by reading / watching something is interesting

apps to interact with creators. play, talk, discuss.