Design

Brand3

* REWIND METACARTEL VENTURES [2021]
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Brand3 before /brand3 was a thing.

Back when DAOs were still whispers in the wind, we joined @metacartel to shape something bold: a decentralized investment collective driven by 80+ Blood Mages—builders of the early crypto frontier.

/floc led the creation of their visual identity, strategy and governance-aligned branding. Every step was voted, refined, and built in public. A rare moment where narrative, aesthetics and decentralization moved together.

DAO-led decisions. Service NFTs. Brand as coordination layer.
The origins of onchain design, revisited.

https://wearefloc.com/work/metacartel-ventures

Before creating the now-iconic Top Hat for Degen, I had the opportunity to redesign one of the most legendary logos in the crypto ecosystem: MetaCartel 🌶️

Metacartel was the first Venture DAO, bringing together almost 100 leaders from the most influential organizations of the time.

This project was highly inspiring and played a significant role in shaping the /brand3 concept, thanks to the exploration of brand narratives and the introduction of onchain branding decisions by the members…