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@esdotge
Brands are vehicles for emotion — We dedicate ourselves to giving meaning to brands—infusing them with personality traits and values that make them feel human. When we encounter a symbol, a name, or a visual identity, we internalize it and collectively decide whether those associations resonate with us. That’s why, whenever we choose a brand—whether by interacting with it, wearing it, or simply adopting it—we’re selecting a set of attributes. We convince ourselves that this brand aligns with our own ideas, and we use it to reinforce our identity. In essence, brands are shared convictions that help us express who we are and connect with others...
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