Farcaster

weird internet kid. word rotator. yapping on /okbanger. playing with @wannanaplabs. curating in /cameron | dev + vet + HBS. 
seemore.tv/cameron 🫡

> Gun to my head I bet they believe:

1. Two classes of content creators: professionals and then amateurs. Professionals need to make enough money to live. So they will optimize for the +EV platform of audience, growth potential and ability to make money.

Amateurs are usually happy if they get anything (it's unexpected). Some are hanging out / having fun and others are focused on entirely on status (you're average Twitter account that has a day job).

2. Normal people use social apps: 1) be entertained (likely because their friends are there) and weaker but exists 2) dating 3) professional reasons. 

3. Farcaster is sub-scale on entertainment today and your friends are probably not here. Dating (not much) and professional (a bit).

4. So we have to solve for something that will get people to sign up for the app and stick around assuming their friends aren't here. Money is by far the most retentive thing we have on the network -- whether through rewards, tips, FC-native money events like DEGEN.

5. The problem with money in the forefront is it feels icky and scammy to most people. They're wary (rightfully!) that it sounds too good to be true.

6. So our hypothesis / challenge is how to product market the positive elements of a social network where everyone has a wallet and money (in the form of stablecoins, which are friendly UX) flows freely to a wider population of people (not just creators with big audiences).

ICYMI, a thorough explanation of the thought process behind Farcaster’s GTM strategy:

friendly neighborhood shitcaster // working on @pinetree

nit but not really a GTM, just a set of observations

You right — would be keen to know when yall do converge on strategy

Again, pedantic, but GTM is both the strategy (downstream of the hypothesis) and the set of mechanical tactics. I don't think we've refined the strategy yet, so not at the tactics stage.

True, but wasn’t sure how else to frame bullet 6 other than the current GTM