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ted (not lasso)
@ted
prediction: nicotine pouches will be rebranded as a clean girl aesthetic productivity hack / wellness trend and start replacing vape usage for women ages 18 - 36 in the next 6 - 12 months women will rightfully reclaim the nicotine pouch (as it was designed for us in the first place, true story)
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Tom
@dstny
Lucy is absolutely primed to own this Name alone + Zyns are seen as attached to things like frats or finance bros (same thing) now
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ted (not lasso)
@ted
nah, Lucy looks too much like Zyn and was also started by a tech / finance bro lmao. Jones or Noat will win (both started by women).
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Tom
@dstny
Did a quick google on these two and I agree they’ll likely do better than Lucy I think Noat is the frontrunner — “oat-based nicotine pouch” as their opener is killer for making it sound less frat Also think lozenges like Jones just aren’t as good a form factor as a pouch as they can never be as invisible
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ted (not lasso)
@ted
wait love to hear this. and Noat is also plastic-free!!!!!! no microplastics baby!!!!!
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Juuso
@juuso
Note: the pouch is heavily studied. Zyn and its predecessors were manufactured and owned by the Swedish government. So, the pouches have decades worth of harm reduction research. Much of it is about right pH ratio, which is important to avoid aggressive gum retraction.
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