At Pay I spent a lot of time getting people to open the app on the right. 

I’m now going to spend even more time getting people to open the app on the left. 

.

Co-founder @ponder | @survey | Ex   | colinjohnson.io

Ironically - I feel like Apple wallet has the best UX because you DON’T open the app at all to get the value. Yet I’m a daily user of Apple Pay/wallet.

The best apps are the ones you use daily, yet can be hidden on your phone because you don’t need the app. A good parallel to where genetic AI is also heading.

I run marketing at Alloy Partners | We co-create startups with F500 corporations | Founder Holder.xyz | /jump /purple | Fmr. Salesforce, ExactTarget

Omg a Base pay double tap into my Apple Pay wallet. Minds would melt.

I consider the double tap to pay an app open :)

But excellent point, I’m hoping Bade Pay gets to that point.