1000%

It's so much work. We still have so much to do.

Whenever a team considers adding messaging to their app, I always remind them of the 1970s FedEx tagline: “When it absolutely, positively has to be there.”

That’s basically the standard you’re up against. Messaging is the most brutally competitive space on Earth. Replacing a https://t.co/idNhyR82wa

Nikita Bier

1000%

It's so much work. We still have so much to do.

https://x.com/nikitabier/status/1928847135216382109

So true.messaging isn’t a feature, it’s a full-on infrastructure beast. 
Most teams miss the iceberg below.