Grocery stores combine fragile supply chains, with a demanding customer base, and claustrophobic profit margins. No single person can get mangos in India to a storefront in New Jersey for less than $2 a box in profit, but competition & markets make it work!

> The business is brutal. Mangoes are fragile, and the window to sell them is vanishingly short. The customers are finicky and demanding. Profit margins are slim. And the competition can be ruthless — nowhere more so than in New Jersey, home to one of the nation’s largest populations of Indian immigrants, and to dozens of importers who have turned Indian mango season, which runs from around April to late June, into a free-for-all. 

https://www.nytimes.com/2025/06/23/dining/mango-season-alphonso-indian-diaspora.html?unlocked_article_code=1.Rk8.WS5D.kkOvxWSektKw&smid=url-share