Regen

What if being 'good' wasn't a sacrifice but a competitive advantage?

I've recently started thinking a lot about having to choose between my values and my value. All the while watching others, even people close to me opt for max extraction or even worse...

You get to a point where you feel naive for having values. You start to think that maybe not caring is just better strategy. 

But then I realised every project I still believe in, every person I still trust, every investment that's actually worked long-term is based on values.

Caring isn't naive. It's just rare. And rare things become valuable eventually.