๐๐จ๐ซ๐ข๐ง๐ ๐ข๐ฌ ๐ ๐จ๐จ๐. Hereโs why. A piece of copy that looks "boring" but generates results would always beat a copy that sounds "creative" but generates no results. Let me give you context. I recently saw a tweet on the TL, where someone said his boss changed his "banger" copy to another draft that was boring in his opinion. Everyone in the comments agreed with him, but they missed the point. A copy that doesn't generate measurable results isn't good copy. His boss must have known that while the copy was catchy, it wouldn't motivate people to take action. Ultimately, the goal of every copy is to get people to take the specific action for which that copy was intended for. Therefore, it is important that as writers, we define two things: 1. WHO we are writing for 2. WHAT we want our readers to do after reading Creative copy that skips these steps creates confusion, and confusion kills conversion. In copywriting, creativity supports strategy. It doesnโt replace it
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Me: replying to 30+ tweets with the same meme. X Algo:
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๐ ๐ฎ๐ป๐ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐/๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ "๐ช๐" ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ, ๐ฎ๐ป๐ฑ ๐ป๐ผ๐ ๐ฒ๐ป๐ผ๐๐ด๐ต "๐ฌ๐ข๐จ" ๐๐ผ๐น๐๐๐ถ๐ผ๐ป. What do I mean? Many founders/projects only emphasize what their product does. They don't spend enough time connecting these features with the pain points their prospective customers are facing. As a result, their customers/users struggle to resonate with the message that they are trying to pass. For instance, instead of saying: "WE use an autonomous system to generate passive yield while reducing drawdowns" Instead, say: "YOU don't have to worry about manually chasing yield anymore, our autonomous system handles that for YOU" That way, your message becomes instantly relevant to your audience, and you get their business or patronage.
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