@cryptowraith001.base.eth
ππ¨π«π’π§π π’π¬ π π¨π¨π.
Hereβs why.
A piece of copy that looks "boring" but generates results would always beat a copy that sounds "creative" but generates no results.
Let me give you context.
I recently saw a tweet on the TL, where someone said his boss changed his "banger" copy to another draft that was boring in his opinion.
Everyone in the comments agreed with him, but they missed the point.
A copy that doesn't generate measurable results isn't good copy.
His boss must have known that while the copy was catchy, it wouldn't motivate people to take action.
Ultimately, the goal of every copy is to get people to take the specific action for which that copy was intended for.
Therefore, it is important that as writers, we define two things:
1. WHO we are writing for
2. WHAT we want our readers to do after reading
Creative copy that skips these steps creates confusion, and confusion kills conversion.
In copywriting, creativity supports strategy.
It doesnβt replace it
0 reply
0 recast
0 reaction