JAKE
@jake
OK, this is pretty insane. Due to a combination of the facts that: (a.) we are driving all-time high attention (b.) our auctions winning bids have been below $1k Our last week of winners have had an extremely low cost-per-click (clicks = unique visitors to their link). $QR CPC for the last week has averaged 4 cents. $0.043 to be exact. That's 5x better than YouTube, 8x better than Facebook, and 25x better than TikTok. We don't expect it to stay this low forever. Our average for the last 30 days has been a more reasonable 12 cents, which is still better than any of these other platforms, but not quite as cheap as this past week. Anyway, might be a good time to bid on our auction. If you've got a link you think deserves attention.
3 replies
4 recasts
19 reactions
Che
@che
what about CPA? any values?
1 reply
0 recast
0 reaction
JAKE
@jake
not systematically measuring this yet, but i'm sure some of our winners can self-report
0 reply
0 recast
1 reaction