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Cameron Armstrong
@cameron
Decoupling people from “personal” media at scale is perhaps one of the worst incentive structures we’ve ever designed It will happen, it’s already happening (imo kpop pipeline is a prototype), and when we finally remove that pesky artist from the loop we’ll see enough moral hazard daily for 1000 lifetimes
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Cameron Armstrong
@cameron
The playbook is simple and obvious and it will work every time. A media company with distribution will create an AI Star of some kind. Music, streaming, comedy, doesn’t matter. The niche doesn’t matter either. They just need to gather enough momentum to keep you paying attention for a little while
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Cameron Armstrong
@cameron
They’ll then sell you something endorsed by the AI Star. It’s probably merch at first, then a related product, and another. Then they’ll test out an unrelated product to see how it does. Maybe it’s really unrelated “as a joke”. But it’ll sell enough to validate another experiment. And another. And another. Most of the AI Stars will dull because the selling outweighs the entertainment value. Doesn’t matter to the media manager, they’ll just spin up another AI Star with another set of pre-rolled stats and try again.
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Cameron Armstrong
@cameron
They’ll take as many shots on goal as they can to support the product deals in their BD pipeline. This will drift into more and more “not actually product” style products.
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